Brewleaf Coffee interior
Our Story

Coffee as a craft,
not a commodity.

Est. 2018 · Williamsburg, Brooklyn

How it started

“We had one question: what does truly great coffee taste like when you trace it back to its source?”

Brewleaf started in 2018 with a rented kitchen, a second-hand drum roaster, and forty bags of green coffee from a single importer. Marcus and Layla had been working in specialty coffee for years — one on the roasting side, one on sourcing. They kept arriving at the same frustration: the gap between what coffee could taste like and what most people were being served.

Two years in, they flew to Ethiopia without appointments. A farmer named Tadesse walked them through his processing station at 2,100 meters and handed them a cup that tasted like jasmine and bergamot. That trip changed the business. Direct relationships with farms weren't a marketing angle — they were the only way to guarantee what ended up in the bag.

Today Brewleaf roasts small-batch twice a week, sources from three origins they've visited personally, and serves everything from a 12-seat cafe on Bedford Ave. Nothing ships that hasn't been cupped by Marcus first.

Barista at work

Small-batch roasted

Twice a week, Williamsburg

Est. 2018Founded
Origins
Avg. rating
WburgBrooklyn, NY
The Journey
2018

The first bag.

Marcus and Layla roast their first batch in a rented kitchen in Bushwick. 40 bags sold at the weekend market. Sold out by noon.

Coffee beans in burlap
Coffee farm Ethiopia
2020

The first farm visit.

Flew to Ethiopia Yirgacheffe with no appointment. A farmer named Tadesse showed them what altitude does to a coffee cherry. Everything changed.

2022

The cafe opens.

Bedford Ave storefront. 12 seats, one espresso machine, one pour-over bar. Queue out the door on day one.

Brewleaf cafe opening
AI barista interaction
2024

The AI barista.

Partnered with a small AI studio to build an in-store concierge that knows every bean, every brew method, every flavor note. It's better than us at explaining the Huila.

The Team
Marcus Webb

Marcus Webb

Co-founder · Head Roaster

Layla Osei

Layla Osei

Co-founder · Head of Sourcing

Jin Park

Jin Park

Head Barista

Where We Source

Three farms. Three relationships.

Ethiopia coffee farm

Ethiopia Yirgacheffe

Altitude1,700–2,200 m
ProcessWashed
Notes

Jasmine · Bergamot · Stone fruit

Colombia coffee farm

Colombia Huila

Altitude1,500–1,900 m
ProcessNatural
Notes

Red apple · Caramel · Hazelnut

Guatemala coffee farm

Guatemala Antigua

Altitude1,400–1,700 m
ProcessHoney
Notes

Dark chocolate · Brown sugar · Cedar