
Ethiopia Yirgacheffe
WashedJasmine · Bergamot · Stone fruit
1,700–2,200 m · Light · Floral & fruity

Est. 2018
Est. 2018 · Williamsburg, Brooklyn
How it started
“We had one question: what does truly great coffee taste like when you trace it back to its source?”
Brewleaf started in 2018 with a rented kitchen, a second-hand drum roaster, and forty bags of green coffee from a single importer. Marcus and Layla had been working in specialty coffee for years: one on the roasting side, one on sourcing. They kept arriving at the same frustration: the gap between what coffee could taste like and what most people were being served.
Two years in, they flew to Ethiopia without appointments. A farmer named Tadesse walked them through his processing station at 2,100 meters and handed them a cup that tasted like jasmine and bergamot. That trip changed the business. Direct relationships with farms weren't a marketing angle; they were the only way to guarantee what ended up in the bag.
Today Brewleaf roasts small-batch twice a week, sources from three origins they've visited personally, and serves everything from a 12-seat cafe on Bedford Ave. Nothing ships that hasn't been cupped by Marcus first.

The journey
Marcus and Layla roast their first batch in a rented kitchen in Bushwick. 40 bags sold at the weekend market. Sold out by noon.

Marcus and Layla roast their first batch in a rented kitchen in Bushwick. 40 bags sold at the weekend market. Sold out by noon.

Flew to Ethiopia Yirgacheffe with no appointment. A farmer named Tadesse showed them what altitude does to a coffee cherry. Everything changed.


Flew to Ethiopia Yirgacheffe with no appointment. A farmer named Tadesse showed them what altitude does to a coffee cherry. Everything changed.
Bedford Ave storefront. 12 seats, one espresso machine, one pour-over bar. Queue out the door on day one.

Bedford Ave storefront. 12 seats, one espresso machine, one pour-over bar. Queue out the door on day one.

Partnered with a small AI studio to build an in-store concierge that knows every bean, every brew method, every flavor note. It's better than us at explaining the Huila.


Partnered with a small AI studio to build an in-store concierge that knows every bean, every brew method, every flavor note. It's better than us at explaining the Huila.
The team
Three people who still cup every lot before it hits the menu.

Marcus Webb
Co-founder · Head Roaster

Layla Osei
Co-founder · Head of Sourcing

Jin Park
Head Barista
Where we source

Jasmine · Bergamot · Stone fruit
1,700–2,200 m · Light · Floral & fruity

Red apple · Caramel · Hazelnut
1,500–1,900 m · Medium · Caramel & nutty

Dark chocolate · Brown sugar · Cedar
1,400–1,700 m · Dark · Chocolate & spice